mac cosmetics outlet period that the functional organization structure

first stage: before 1955, the functions of the professional sector R & D organizational models for the center, each  mac brushes department responsible for the car of a professional, such as body electronics, power and other sectors. Toyota during  mac cosmetics outlet period that the functional organization structure, poor communication and coordination, the new car market time lag, lack of effective competition.

Phase II: Project 1955, a weak matrix form of R & D Management, appointed Chief Engineer (Project Manager), was set up to protect the organization, director of the same product engineer for the development in various mac cosmetics store . During this period a weak matrix model for the product development process change efforts do not, Toyota and General Motors, Ford and other auto giants need to compete in the lowest cost, fastest launch of a new car.