. But, Oran Sidi go well, it is estimated also for a long period of time.
not the money, not a human problem, there is a great level of quality and a sense of the city of Wenzhou problem.
Teng Xu, a newly developed brand called TRACE. During the Lunar New Year 2007 in Wenzhou, a suburb to see. In fact, when the people of the city road already has the image of her shops. But, usually did not pay attention when shopping and missed. At that time, a little old town shopping street, when far, suddenly shines - the silver door first, eye-catching stainless steel LOGO, the atmosphere simple showcase of the rich contours of the curved shelves, the lights light Mingkuai . Elements from the above point of view, is indeed very attractive. Let my head is full of sudden question mark, but where's the new brand? But, when looked at in comparison with the adjacent shop deserted shop,
and too professional products, with intuition, but also in the business of sneaking feeling she would do? The result, when the 2008 Lunar New Year the same period, and then stroll the town and then stroll the street, we found that the store is already gone. And, better still, Renmin Road shop. In addition, that is Intime city shop. The other, as if seen no how. As a result, not from the ground and wonder - in the end what is the brand? The company of money, shop fitting and then beautiful again propaganda efforts, investment and then success. However, customers do not accept your product, you have no business to open shop does not go that time, still was not used, or will disappear. So the final analysis, the product or the key. However, also what kind of products? Therefore, the results from now on look at the past, to strange, agents, why do foreign trade business is the master of them, for the operation of domestic brands, but it seems impossible to start.
However, Tang Xu, whether or Oran Sidi, the new brand is really spending money on a pet. But that can support long, it is unclear ... ... Perhaps, Wenzhou really have to do to make money regardless of the owner of the brand.
(XX) Katyusha Katyusha Denel
from a Russian name. It is said, with a beautiful girl, but not with a beautiful poem, but not with a mighty gun related. In short, Russia is with the name of the.
in Wenzhou, Wenzhou Katyusha with a boss about, and Wenzhou, a clothing brand related. It is said,
which is just the name of the boss with a Thus, in his name for the company when,
he thought of the above with Russia on this very beautiful name. Therefore, it has been brilliant moment of
Katyusha, Wenzhou old ladies out. A good day with the early impression, as do coat started in the industry also has a considerable reputation. Plant is located in the south Ouhai white elephant, and size is not small. In 2000,
the most popular women's time in Wenzhou, when the Katyusha is praiseworthy for everyone. Only later, perhaps the boss was too low-key, perhaps the company is too pragmatic. So, years later, when we all rush around when Katyusha behind but slowly, slowly forgotten by many people. However, the winter of 2007, is said to coat Katyusha's flagship product, began to sell very well in some places. Only,
selling well, only making money for quite a few. From the brand's point of view, less than praiseworthy for everyone.
so often, fame and fortune is always more difficult to co-existence of the. Because heavy Otherwise, the brand of the question. In turn, the brand's With the So, specifically, choose
above, is a veteran women's Katyusha for Wenzhou, a little memory and emotion.
Denel, the earliest Denel, is also a personal custom shop proprietress Ding Jianqiu by the surgeon himself.
have a very long period of time,
mac brushes, D is the industry's publicity boss Wenzhou, one of several beautiful women among them. In 2000, Denel's predecessor and Chuang Chuang Kyrgyzstan Kyrgyzstan fashion to form the Denel, has embarked on the women's road of brand management. Generally, women's personal custom shop started business, usually pay more attention to product quality workmanship sense, as previously described Butterfly Garden is an example, where Denel is also this column. But, their positioning in the product's age, will favor the middle-aged some. After a lot of time in years, it relied on this middle-aged Denel partial occupation of the market position, with her many years of quality and adhere to a sense of focus on the development north of the market. So, a few years, they did very well in the northern market is. One of the Heilongjiang markets, especially doing great reputation. And MERCOSUR, as after 2003, women's overall decline in Wenzhou, Denel is also back positions. Reduce the monopoly of the market south of the brand, focusing on maintenance of the northern market. Years later, in the well-known, the Denel Other women may be less than existing in the market share, she still has her some space.
every thing, all in her position. Once you find his place, then, although not always done so to reputation. However, within a certain range or have a certain impact on their own, then whom can already be a difficult thing. Also seems that things are not necessarily to pursue first. Feel the good,
find contentment, and sometimes a state. Contentment, perhaps, already is a lot of Wenzhou, the living condition of the women.
(twenty-one) beat S & P Dream slave children Borghese Jager Johnson
shot & Poor children, children in general started shooting, the rich must legend. It is said that many years ago, shot & Poor urban children are still engaged in the wholesale front shop when the business, shopping and see the market coincided with a client was found accidentally. Moreover, much love at first sight, the meaning of Brief Encounter. Because the child was the kind of film with a general flavor of Guangzhou, with young and have a little avant-garde fashion colors, combined with a relatively low price, just to meet the needs of that client has been searching. Thus, the two sides started from a very strong partnership. The fact that successful cooperation, but also proved that customer's perspective. This is not time to that is a legend.
Later, in addition to good network of relationships that customers and his circle in Wenzhou, the influence of women, children along with it everywhere Cape shoot, in just one or two years time, the market network quickly major markets throughout the country.
The child also has continued making the kind of general taste of the style, Guangzhou, Wenzhou, has maintained the same brand than the relatively low price, will women's circles in Wenzhou take her place.
So, Niu Gur found that, sometimes, doing things, but also requires a certain opportunity. Of course, also need to have a premise that you have to have certain advantages, or your potential. Presumably, like the legendary
dream slaves Johnson, Wenzhou, one of the few women's black and white series of women's business enterprises. Although not much is said that the size of the company, management is also not very standardized, product quality has made very general sense, the design is inadequate.
However, from her existing terminal network and look for the brand style, Johnson also still have a dream of her slave's redeeming. The image of her shops, she was the product style, or have done quite uniform. Everywhere as one, for many years as one. Coupled with low price position, looking from the actual operation of the market, it still has some consumer groups and markets.
result, Niu Gur also think, for women in Wenzhou, the price is a sensitive factor. In other words, even if the product is very general, very common style, as long as the price is moderate, so she has her reason for living.
Jager Borghese, and some do not know when to start. Often only know the shuttle bus between the various communities in Wenzhou city, the total time to time to see Jager Borghese shops. Johnson and dreams, like slaves, the image of a relatively uniform shop, a very common style, very general work. However, many years, her shop has been open to change in that place. So, presumably, she definitely has her presence there is reason. After that, Jager Adams is the best positioned itself as a community shop. Direct way the company set up here. To popular models, the relative low price, and then by focusing on the accumulation of VIP services, to develop her loyal customers. Then, years later, she was with many enterprises in Wenzhou have a certain distance. However, to some extent, she also has her a market space. Moreover, the great territory of others and gradually erode the trend.
So,
Niu Gur and that, to do things, the size is relative. Is satisfied as long as you think it is promising, it is right. Do not blindly compared to others, do what you think is worth to do. Then, accumulation, brand agents. One day, you always find the location.
fact, Wenzhou, old new new old ladies there are many business opportunities, all in blue Pisces! Such as DGVI, fruit children, lipstick, Sally hired Levin, Wright and other songs, not one by one presented here. In retrospect, after a decade before and after floating lifeless, now a little influence, or in the eyes of Niu Gur companies also should learn about will these.
Here, for the Women's Review of Wenzhou to stop here. Then there is the summative end, when women of Wenzhou to be a review of past and present and discuss the future of women's point of Wenzhou personal views. Rightly or wrongly,
also hope everyone correction. Also if one day, a new brand had emerged, that Uncle Niu continue to fill.
(twenty-two) Sina
Wenzhou, the number of women, far more than the few mentioned above. However, fingertips decade, Ebb Tide, Lilikeshuo are, and as the list. Now, here again some other brands and then make a review, but also the right as a finishing,
to the final summary.
Sina, who is also brilliant moment for many years. Sisters boss, said to be very dedicated. The original scale plant at the station called jia place. But, around 2005, the company moved to the airport road, the movement of the hand, nothing. It is said that because the two female boss is too rich, not the clothing of their main business already, do not worry about their thinking is the key, select the blue fish, and fashionable dance of wealth, it is not going to take care of the business of Sina. Thus, to date, you will slowly fade out of sight.
thousand Lei, years ago, are equally beautiful too. Also have their own plant, which women in Wenzhou, is not easy. Years ago, a chance that, in all series of products developed in the perfect time,
bud still only stay thousands of others in imitation level. At that time, the hearts of very mixed feelings. By 2008, when,
heard that she had owned the plant since the rental, and leasing of residential areas, a writing room, only in the development and marketing work, and the production transferred to the processing to complete. So, already that in significantly shrinking the business,
boss determined to already be lost. Then the outcome is a matter of time.
Sha Wan, 2005, when the industry is also a minor celebrity in the women's. However, in 2006, when Lufthansa began to make a transition Wan brand, the name VLG - claiming to be a brand from France, wholesale. However, a warning. After two quarters, potential legislation is defeated. Now, they do wholesale the back.
laugh Lin, Ou Liya, formerly run by a company with siblings ceded. The same shirt door first started. Many years ago, laughing lotus wear is also done quite a reputation. Only about 2003, the two people on the slowly forgotten. It is said that foreign trade went to make a transition.
temperature The Bear, the process of taking a similar comparison with laughter Lin, foreign trade is still doing so Yangfushan. However, the value of a lot of money now that big plant. Must have a successful brand does not do, do foreign trade to make money, but also as a return to the landlord.
there are three brands, have also considered a deeper impression, once done there is also a kind of norm. Just do not know why, a certain period of a day, all of a sudden that disappears, it disappears.
floating Timor, good at doing business wear. Wenzhou in autumn 2000 show that field, her exquisite workmanship, three-dimensional shape, smooth shape of the lines, it is compelling. But, after 2001, she was to simply disappear. Do not know why.
Yizhi Chun, Miao Ying Dictyophora geese joined the house is not a dream car, a great charm of Hangzhou, Wenzhou brand. Wenzhou University, is said to be a few early years teachers are engaged in,
companies in Nantang street. However, in view of their products, but are also prevalent in Hangzhou with the later brand closer,
relatively soft and rich flavor of a small woman. But, also after 2001, it unwittingly gone. Similarly, do not know why.
Ya Ansi, Cangnan originally started as a brand, the boss name is Lin,
vibram 5 fingers, President of Chamber of Commerce was originally Cangnan clothing. In 2000, moved to Wenzhou, stationed temperature Towers office building, like something big. Show that in 2000, the promotion to be very successful. Just over a year when the cloth and put the network in most parts of Zhejiang and Fujian. Even if a business trip, they can also see a lot of her signs. In 2003, when the company's peak time, the plant has moved to Nantang Street. But, in 2005, Miao Ying Dictyophora goose escort for your health, if they did not overnight in the. I do not know why.
ups and downs, sometimes only in an idea. Every women in Wenzhou, is a story ... ...
(or three) children DGVI
fruit lipstick to write on the above-mentioned twenty-three, this would like to end, and direct writing Conclusion of. However, before the end of the article being, but also think of the title of the three brands. Thought to want to go, multi-comparison, they feel it is necessary for their development process to be reviewed briefly. Because of these three brands are emerging in recent years, local Wenzhou, go relatively unusual, and a good trend, a few promising brands. Therefore,
feel that for now the operation of Wenzhou old brand for women, may have a certain reference significance. So,
also supplemented with a. Here, start with the beginning
lipstick lip print (Lipprint), years ago, said the river in the urban Shamao started a small store. Store in Guangzhou from the initial purchase, put their own mark, again on his uniform labeling, decoration of the shop on their own sales.
results, but the business is surprisingly good. The reason is nothing less than over the young and trendy styles in Guangzhou,
public affordable price, it is to cater to groups visiting the consumer Shamao River girls. Then, years later, today,
the company's business is also growing to do, manage better and norms, but also out of the pattern of the original store opened in vigorously to promote the chain,
mac makeup wholesale, and do it a norm-like, in the women's circle has also done a minor celebrity. The success of lipstick, buy hand-made women indicates that the success of the operation.
If children (Gorliea), about 2005, when the. The west side of the people in the urban areas is not a facade Lukendeji, black style exquisite decoration. Passing through the small facade, the store is a more revealing professional style, simple style, fine workmanship Poxian grade products. At that time, a little surprised - Wenzhou professional women do it? However, after three years, and now children have begun to fruit in Zhejiang, Fujian region do little something. If children's budding, indicating that the atmosphere of Wenzhou can not do business wear is not the key to also look at how to do.
DGVI, heard two years ago. I do not know where the brand, only know the first bridge in the urban areas home to what is called DGVI ladies fashion, the price is very cheap, casual pair of jeans to be eight hundred to RMB's.
So, out of professional curiosity, one day, it went to look at. Passing into the next aim, rushed out - not the store, it is a different type of decoration, very alternative but feel a sense of general product quality. Items are popular in Europe when the force, or even more Iranian women show China and Europe ahead of time, price, and that is not inferior to her, but that does not depend on the business, really a bit unthinkable. However, the facts also plain. Soon after,
a business trip several places in Zhejiang Province, found Everywhere, is seen all DGVI's. Even in the far north of Shenyang, also found her presence. Thus, DGVI marketing ability, must have its attractions. DGVI, a little change to make Fighing can not do in the luxury brand of Wenzhou's point of view. Therefore, DGVI the rapid development of the following facts must be done to make a brand positioning brand products. It is stated, Wenzhou is also not not do fashion products, the key key is how to do?
lipstick, fruit children, DGVI, gave women the development of Wenzhou indicate a new direction. However, to focus on their people more?
(twenty-four) Conclusion
Ebb Tide, Who Controls.
Notwithstanding the foregoing, Wenzhou women floating lifeless, no all plain sailing. The reason, no wonder -
partnership disband, the separation of brothers, family separation; Another thing - the designer left the company diversified, the boss thought fanciful, clothing items, and so on. And concluded that all of the above process, have led to a common result - product unstable. Thus, the product is the life of Wenzhou women, women wholesale. The so-called brand, for the majority of enterprises in Wenzhou, or in the air. Wenzhou enterprises really need to do, or products. As for what kind of product, described later. Throughout the cross-Glance
positioning women in China today, there are basically three kinds: First, make sense of the value, such as Beijing Very general and even a little soil products, but by exquisite workmanship, through the magnificent stores,
through human services, enhance their sense of the value of clothing. So she can sell the value of 270,000 yuan RMB in a single product. This is one.
second is to do quality-sensitive. Such as the Not very stylish, business opportunities, all in blue Pisces! , Is not very high, but the workmanship is exquisite. So she made her brand.
third is to do fashion sense, such as Simple style, natural rich texture of the fabric, single color,
rich sense of space in the profile shape, not a particularly high price, not particularly exquisite workmanship, however, women's clothing store brand items, a strong sense of fashion . Then, the
So, in addition, are the fourth is probably somewhere in between these three brands, such as the sense and the market, such as So, the other hand, the brand of Wenzhou, which is purely market-oriented - the sense of no value, no sense of quality, no fashion sense. So, between not yet reached between the three locations.
Therefore, Wenzhou, local clothing brand, is simply not in Beijing, Shanghai, Guangzhou, Shenzhen and high-end brands to compete. Because no comparison between the two already. And then view the brand in Hangzhou, Wenzhou, the gap between brand and they have already pulled a very large, and already there is no parallel. Only in the operation of the market, let us also with Hangzhou, such as three-color, clothing and Hong Li Ying, silk Yat make a simple comparison. Because the majority of women in the out of Hangzhou, primitive accumulation, the brands have started upgrading their stage. South commoner without saying, without saying ancient western sheep, only the words Qiushuiyiren, only three-color words red armbands. She had to upgrade, but already raised to a certain height.
many cases, the brand of women joining the Fighing always thought that the brand has the advantage of Wenzhou, Change agents, flexible also. Strong ability to adapt to the environment, are hardy and very easy to survive. On the other hand, is often changed, so has become not have their own, women's distribution networks and can not form their own characteristics.
So, the end result is the result of market change, become too market-oriented.
and Hangzhou, the brand, though is changing, but their nature has not changed. The feeling of her little woman has not changed,
low price has not changed her, her focus on the construction of the terminal has not changed. And Wenzhou, and was always changing. No clear brand positioning, there is no brand style, not to mention the age groups, there is no price position, purely for the pursuit of their target profit. No unified image of the terminal, and some is how to meet the market. So, the end result is that, without a stable product style, without a stable customer base, without stable consumer base, so we feel better and difficult, Where is the way I do not know.
then, Wenzhou Women to Go? Here, Niu Gur ventured: Wenzhou Women also have a long time to learn the brand in Hangzhou - Hangzhou brand to learn how to adhere to her little feminine style; learn how to keep the brand in Hangzhou very competitive price; learning Hangzhou, how to maintain and promote her brand of terminal networks.
as follows:
a clear style. Through market segmentation,
mac makeup, get rid of the existing practice of blindly to meet the market, gradually clear itself of each brand style. The imitation of an imitation of Europe, the force when the force in Europe; the imitation of imitating brother brother brother brother;
imitation of the imitation of southern South commoner commoner. In short, to make a brand of its own. Let people think of a brand, you can think of her product is the realm of what a feeling. Then, to maintain its body under the same style, combined with trend changes in the details done, rather than quarter of a kind,
four samples a year. If so, stick to it. Such as the wire in recent years, proud of the progressive development of the degree, adhere to the feminine casual style with the success of women in the development of Wenzhou has a certain specified direction.
Second, the moderate prices.
Wenzhou because of geographical relations, the lack of a certain sense of the value. Therefore, Wenzhou women all over the mainstream can not get into shopping malls. Thus, the brand itself can not enter the shopping channels. So, it must walk the road of the market. So, the price can not be too high. Here, we want to change an understanding of the brand.
brand, not the high price of the product is the brand. As a result, the market will not do the brand. So now the way to go ladies Wenzhou, Hangzhou, is slightly higher than the appropriate price of the brand, combined with superior brand of product development in Hangzhou, and Hangzhou brands to compete, capture market share. The success of universal child shot to prove that the price positioning for the importance of women in Wenzhou.
Third, the terminal building.
Although the fashion industry, Although many companies operate for ten years, however, did not the image of a decent shop. A so-called brand, how even a decent image for the promotion of the shops are not?
That talk about how to promote the image. Sure, it by no means alone in the shop terminal promote the image is fine.
also supported by a set of market support strategies, such as the decoration support, such as supervisory training, and so on. If the agency brand in the region, but also to guide the agency to promote the store, and in line with the above policy to encourage them.
wan in recent years begun to take Austin to promote the effectiveness of the terminal, slightly see the obvious.
Fourth, the concept of change.
Even with these three directions, but can not implement the above strategy, lies on the helm of the brand in Wenzhou women bosses. Whether the change in the concept of bosses, but also the success of the three held the key.
First, dilute the interest of the chase. To a very pragmatic attitude, in ensuring the company's profit, based on the gradual increase in product development efforts, enhance product development level.
Second, change the existing
again, that is, know how to choose. With the actual, with the company to gradually upgrade the existing agents or with the retreat of the franchisee, and slowly phase out is not conducive to development of the company's agent or franchisee. Then, develop a certain standard,
agents to increase compliance with company standards, and ultimately to implement the company's marketing policy.
many, many things may seem very complicated, in fact, after a careful look, the fact is simple.
as bread flour, cake flour is the same. Therefore, the stagnation of women in Wenzhou, Niu Gur thought,
actually not very complicated issue. At best, but these four points.
as to marketing itself, also four links - product, price, channels (agents, franchisees), promotion (service). Therefore, Niu Gur said the move also only three of the four box only. But, Niu Gur understand how to at this point, the issue of a product - will come to the imitation of the imitation Who? How about a question of price - modest but slightly higher than the price of the brand in Hangzhou. How to channel management and construction of a problem -
enhance the absorption of advanced phase-out na backward to meet the requirements. And how to ensure more successful aspects of the problem bosses - diluted utilitarian thought.
women before and after six months for review of Wenzhou to this end. Interest in this also grateful to friends who love the garment Wenzhou support. Niu Gur a purely personal right and wrong opinion has also requested the filter absorption. Originally intended to write casual wear and men, but because the years had not been concerned about the height already find themselves not enough. So,
generous smile to avoid aging, in this, and not trespass the. Future, as if opportunities for those who wish to be able to make up later.
leave a text, like a Fighing removed from EEFF Wenzhou branch of a memory ... ...
