ONLY success stems from 60 years of the 20th century, the concept of the British designer 玛利奎恩特 expression, grass green, light pink, blue and other bright colors, the printing and color together, revealing the claims of self publicity ONLY girl, anywhere you feel ONLY the color space. It is the overall design concept, popular elements of the application, in similar commodities classic! Hand-woven cotton lace, Indian spiral pattern, printed silk chiffon with a religious, turquoise ornaments, British embroidery, and sexy V-Neck is the low season ONLY headed the design elements.
Only brand was created in Denmark in 1995; ONLY came to China in 1996 for all major cities in the world, living an independent, free, popular leaders, sensitive to fashion and quality design of modern women. ONLY position is between 15 to 35 years old urban women; In 1997, Norway set up the first Only brand stores; today, ONLY in 15 countries and regions have set up a total of 543 stores.
world's supermodels Naomi Campbell and Helena have is ONLY for the spokesperson. Turn of the century, the famous European AUQA has become the new frontman LENE ONLY spokesperson. ONLY new high-tech fabric used in the most stylish design, will take you to experience a part of fashion.
ONLY clothing suitable for travel, meeting friends, evening entertainment, campus life and other relaxing places it has brought the world's fashion, but also brought a world-class quality and service, it Apart from the international brands have adopted the practice of the high prices to take a reasonable price, to maintain friendly neighbor, a more simple approach. World Super Model Naomi Campbell and Helena have is ONLY for the spokesperson.
ONLY for all the living cities in the world of independent, liberty, pursuit of fashion and quality sensitive design of modern women. Behalf of young people with fun in the way of life, vibrant and strong flavor of the times. ONLY 20-year-old female is a girl, they happy to have a unique personality, ONLY for them to bring a young, dynamic and interesting way of life. The fabric is selected from Europe and Japan advanced fabrics, designers use a rich and varied, the color of a strong sense of rhythm, combined with the latest fashion trends, design a comfortable and on behalf of many of the world's fashion style.
ONLY in Europe Denmark BESTSELLER famous fashion company has one of the four famous brands. ONLY brand positioning is the world's major cities of the independence, freedom, the pursuit of fashion and quality style of modern women.
ONLY distinctive design style, it's inspiration from the season's most popular music and the most dazzling of the international fashion trend. ONLY fabrics from Europe and Japan, with special emphasis on the use of such rich and strong fiber, spandex and other latest high-tech fabrics, both natural fabrics to make clothing, comfort, and easy to clean, maintain good form. ONLY location is suitable for dating, leisure, work on many occasions. ONLY the rich color is just right, you can make women gorgeously dressed, you can also clean and elegant. ONLY the accessories, the new chic, no matter how you choose, can match it with clothing harmony together, so that fashion is more vivid.
questionnaire
is my store inspections, the random number looking for women 20-30 years of age answered a questionnaire 22, the following is the case of the questionnaire:
① ONLY shop decoration and goods on display survey results: 9 people think very very stylish, slightly messy display of 9 people think, 4 people think need improvement.
② ONLY shopping guide on the findings of staff: 13 people that are passionate affinity shopping guide, a shopping guide for not doing enough people believe that professional, 8 shopping guide show that in general, to be strengthened.
③ clothing ONLY freshness of the findings: 11 people think that freshness quickly, 3 people that update slowly, 8 people want to speed up the freshness
④ ONLY four seasons of clothing preference survey results: 2 that is the ONLY big fan of people that love the spring 6 ONLY clothing, ONLY 5 people that love the summer clothing, fall ONLY 6 people that loved clothing, ONLY 3 people that love winter clothes.
⑤ ONLY price and positioning of the findings: 15 people think the price ONLY in the middle grades, 6 people that are in the low-level price.
⑥ ONLY clothing for occasions of the findings: 8 said they would wear during working hours ONLY, 20 said they would in the leisure and professional, and appointments and other occasions to wear ONLY.
⑦ ONLY store in Chongqing on the coverage of the survey results: 14 people think that ONLY the number of stores is sufficient to meet the consumers, a number of shops that not enough people, 7 people want to increase the number of stores.
⑧ of the ONLY brand awareness in Chongqing, the findings: 17 people think that ONLY is a famous brand, said ONLY 4 popularity is not enough, a person not sure.
⑨ degree of consumer loyalty survey results: 10 said they definitely would buy, 3 said they are not worth buying, 9 expressed the need to consider (waiting to see discount)
⑩ ONLY competitors on the findings: Basic House, when the EU force, MOCO, VERO MODA, E-LAND, Iger, ebase, natural elements, Baby-fox, ladies house, VM, Scat , COCOLULU
In addition, ONLY on the recommendations of the questionnaire, most said, want to work hard in the display of goods, I hope more professional shopping guide.
only representative of women's design philosophy is ONLY a style, a style of young people ways to show that way agitation will never stop. confident Ms. ONLY warm spirit of this stock into her every design, so that ONLY a very individual style of the brand.
ONLY design with a distinctive personal touch, her pursuit of freedom; her powerful full independence but there are feminine. ONLY - from Europe's most cutting-edge fashion design
ONLY in Europe Denmark BESTSELLER famous fashion company has one of the four famous brands. ONLY with many designers, who throughout Paris, Milan, London and Copenhagen and other major fashion birthplace, which makes ONLY always stand at the forefront of European popular
ONLY brand distributor in China: Tianjin Co., Ltd. the leading fashion Ling.
ONLY in Europe Denmark, the famous fashion company owned by four BESTSELLER famous brands. ONLY with many designers, who throughout Paris, Milan, London and Copenhagen and other major fashion birthplace, which makes ONLY always stand at the forefront of fashion in Europe.
ONLY Danish fashion company BESTSELLER International Group is one well-known brands. ONLY1996 arrived in China BESTSELLER Group was established in 1975, the Group was established in 1975 and headquartered in Denmark Brande. Bestseller has ONLY (Women), VERO MODA (Women), JACK & JONES (men) and EXIT (Kids) four well-known brands. Another new brand-SELECTED men on August 15, 2008 official visit in China market.
Group was founded 25 years and has been in 18 countries around the world with 650 images and over 6,000 franchise stores. Key markets include Norway, Denmark, Sweden, Germany, Finland, the Netherlands, Spain, 11 European markets. Bestseller designers all over Europe, always on the forefront of the global trend for young people to create a super-trendy Metropolitan.
Bestseller Group has established Hong Kong office in 1984, 1990, Beijing office, factories in Tianjin in 1996, began in the Chinese market to promote its clothing brand, like fashion to the Chinese young people full of vitality and freedom of life.
ONLY - Brand Story
ONLY success stems from 60 years of the 20th century, the concept of the British designer 玛利奎恩特 expression, grass green, light pink, blue and other bright colors, the printing and color together, revealing the claims of self publicity ONLY girl, anywhere you feel ONLY the color space. It is the overall design concept, popular elements of the application, in similar commodities classic! Hand-woven cotton lace, Indian spiral pattern, printed silk chiffon with a religious, turquoise ornaments, British embroidery, and sexy V-Neck is the low season ONLY headed the design elements.
Only brand was created in Denmark in 1995; ONLY came to China in 1996 for all major cities in the world, living an independent, free, popular leaders, sensitive to fashion and quality design of modern women. ONLY position is between 15 to 35 years old urban women; In 1997, Norway set up the first Only brand stores; today, ONLY in 15 countries and regions have set up a total of 543 stores.
world's supermodels Naomi Campbell and Helena have is ONLY for the spokesperson. Turn of the century, the famous European AUQA has become the new frontman LENE ONLY spokesperson. ONLY new high-tech fabric used in the most stylish design, will take you to experience a part of fashion.
ONLY - from Europe's most cutting-edge fashion design
ONLY in Europe Denmark, the famous fashion company owned by four BESTSELLER famous brands. ONLY with many designers, who throughout Paris, Milan, London and Copenhagen and other major fashion birthplace, which makes ONLY always stand at the forefront of fashion in Europe.
ONLY - the choice of female fashion metropolis
ONLY clothing suitable for travel, meeting friends, evening entertainment, campus life and other relaxing places it has brought the world's fashion, but also brought a world-class quality and service, it Apart from the international brands have adopted the practice of the high prices to take a reasonable price, to maintain friendly neighbor, a more simple approach. World Super Model Naomi Campbell and Helena have is ONLY for the spokesperson.
ONLY for all the living cities in the world of independent, liberty, pursuit of fashion and quality sensitive design of modern women. Behalf of young people with fun in the way of life, vibrant and strong flavor of the times. ONLY 20-year-old female is a girl, they happy to have a unique personality, ONLY for them to bring a young, dynamic and interesting way of life.
ONLY Women's series: LUX series (luxury luxury), CT Series (city trend city), SW Series (street wear street), every quarter of each series of European and American fashion are closely linked to the prevalence of the different themes .
ONLY --- distinctive style
ONLY style is unique, passionate and full of life. Season's most popular music and international trends are ONLY for design inspiration. This unique style reflected in the close fit of the model, in particular, the reduction reflects the dress fit people's personality, fashion women's style play.
ONLY - a combination of fashion and function
ONLY some of the fabrics from Europe and Japan, with special emphasis on the use of such rich and strong fiber, spandex and other latest high-tech fabrics, both natural fabrics to make clothing, comfort, and easy to clean, maintain good form. For appointments, leisure, work, so that women can easily cope with a variety of occasions. Advanced fabric with: Browsing ONLY clothing, people are always pleasantly surprised to have a new discovery: a dozen color series, dozens of fabric, hundreds of styles, and just the right accessories, no matter how you choose, ONLY able to make fashion girls display themselves and distribute self-confident style. Why is favored
ONLY
Hot decrypt one: a unique brand of style
ONLY is a market-oriented brand, targeting consumers aged 15 to 35 urban women between the ages of their independence in life, liberty, popular leader of fashion and quality sensitive. ONLY use the advanced European and Japanese fabrics, designers adopted the rich and varied, the color of a strong sense of rhythm, combined with the latest fashion trends, design a comfortable and on behalf of many of the world's fashion style.
the Chinese market, a senior chief designer of the Danish designer clothing she gives the latest and most daring ideas. OBSTETRICS said, the most important is that we will be depending on the season to introduce some popular topics that can really meet consumer demand, the main reason is our best-selling brand.
Hot decryption of the two: the new market segments quickly Jing Zhou said at the only annual conference
innovation is a fundamental change in the value of product, not product innovation, consumers will not be recognized. New listing quickly and also be able to seize one of the main consumers. All enterprises must implement the final analysis of product innovation to the product, implement the use of consumer recognition of the value of the product. The basis of use value, is the product real life situation so that consumers have changed, there is no such fundamental change, there will be continued selling climax, only intermittent hot.
ONLY for those who love the fans, it can be seen weekly in the ONLY shop in unexpected new market, both in style, style and color will always give consumers a lot of harvest. Not only conforms to the shopping habits of female beauty, but also to meet the shopping desires. For young people seeking personality now, ONLY the fashionable, you will not see the similarity in the street clothes, this is the ONLY promise. ONLY the design concept, brand positioning in line with consumer demand,vibram 5 fingers, we could really change with changes in fashion, reaching a quick update style, are always able to do changes every week, for us, this is only the basis , and most important is the brand ONLY series. Such as coats, jackets, sweaters, tight knit tops, T-shirts, shirts and other accessories (such as backpacks, hats, gloves, etc.), these series are also quick to dress the new market.
Hot decryption three: professional services
now increasing competition clothing brand segmentation, specialization, differentiation, which requires a brand also needs to have its own characteristics, including in the service. ONLY in this shop is also a professional service.
the ONLY shop, shopping guide introduced to the customer for her clothes, for each style of fabric, style and design methods will be detailed with the introduction, the designer shopping guide must also have the same feeling. In fact, as a designer, not just design clothes, but the main thing is to understand the market, but also to communicate with various departments, training and other related work. For example, in each new market, you need to cope with all aspects,mac makeup, with the promotion and marketing departments to communicate, in the case of consensus, the last link is ONLY for the manager and staff for each training,mac brushes, so that the terminal service personnel to understand the latest models of design concepts, these models for various types of consumers, how new styles to match with other clothing. The quality of service, so that consumers understand: to ONLY select the clothing, the clothing can get professional advice, and the most sincere brand of service. Not just see a help you with your clothes, packing clothes, the sales staff.
traditional sales methods only require sales to be a good shopping guide for brand content, brand positioning and brand characteristics of ignorance, in today's competition, the brand's sales, of course mediocre performance. Only a real understanding of brand content, the designer of the design concept can be considered a new generation of sales staff, to capture the consumer psychology. First contact the customer product or service, the face is their sales staff. Therefore, the sales staff is the enterprise spirit mirror the sales skills of sales staff and sales enthusiasm in the products from the large market share.
Brand Profile
ONLY located in the 22 to 35-year-old young women groups. Their individuation, outstanding group, the pursuit of unconventional. ONLY clothing line with a high degree of personalized and unique fashion attitude, style and vibrant, full of passion, inspiration comes from the most avant-garde fashion point of each quarter.
Chinese name]:
ONLY [English name]: [Company Name]: Bestseller Fashion Group (Tianjin) Co., Ltd [Industry]: Clothing [Official Web Site]: http://www.bestseller.com.cn
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